Friday, February 12, 2016


Dann Goodfellow and Tom Daley
Dann Goodfellow and Tom Daley

Adidas announces it won't drop athletes
if they come out as gay

Adidas is getting some play today for its announcement of the obvious: The company won't drop endorsed athletes if they come out publicly as gay.
I say it's "the obvious" because there's no way in hell a company like Adidas would fire anyone for being gay, and no reasonable person with any knowledge of the state of gay equality today would think otherwise.

Adidas has previously endorsed marriage equality for same-sex couples.
The company previously had a deal (that we could not confirm is still active) with British Olympic diver Tom Daley, whom they made the "face" of their NEO label. Last year it received an HRC Corporate Equality Index score of 80 (out of 100).
While obvious, it's still nice to see the company make another overtly positive statement embracing LGBT athletes. One of the big fears we traditionally hear circling closeted professional athletes is the potential for them to lose endorsement deals if they come out publicly.
What would be more powerful, however, is for the company to actually endorse out athletes. There are so many incredible professional athletes looking for deals like this. If Adidas wants to put its money where its mouth is, it will soon announce endorsement deals with more out LGBT athletes. Read more...
Source: Outsports, Feb. 12, 2016


9 comments:

JiEL said...

Toujours un de mes sports préférés aux olympiques....

ET avec Tom Dailey, OUFFF !!...

Aussi, quel beau duo en équipe..

Des corps de rêve mais, bien sur, ils sont si jeunes...

Ce sera à surveiller à Rio..

another country said...

Mon cher Tom, TOUTE l'équipe de ce blog au grand complet est derrière toi -- et je ne parle pas de ses fidèles visiteurs ! Nous attendons maintenant RIO et l'OR !

another country said...

Nous serons tous mobilisés pour rapporter ses exploits ! La totale, quoi ! :)

yves said...

je les trouve très "fleur bleue" !

another country said...

Je ne sais pas ce que vous entendez par là, si vous êtes tendrement ironique ou prosaïquement médisant. Je reconnais pour ma part une très grosse faiblesse pour Tom.

yves said...

non, pas de médisance, encore moins de mauvaise pensée. attendrissants tout simplement !
la couleur bleue désigne la tendresse, la poésie. l'expression "être fleur bleue" signifie donc "être tendre, sentimental".

another country said...

L'expression a, quoi qu'on en dise, un petit côté péjoratif et désobligeant, mais je partage votre analyse.

Saxo said...

Mais tout le monde aime Tom, non?

another country said...

Sur ce blog, certainement, Saxo. Et attendez les Jeux ! (En espérant que ce nouveau virus à la con ne va pas nous les annuler.)